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New Age Marketing Mantra: Power to the People

2010, Feb 19

Capitalising on the power of new media

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brand, marketing, consumer, Demand, Innovation, Economic Times, Mindshare, Sales, Chetan Bhagat, Twitter, Facebook, Google Buzz 0 Comments

The Crowdsourcing Experiment

2009, Dec 10

Crowdsourcing is the next big global phenomenon. Need proof? Read this.

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crowdsourcing, BrandPotion, contest 0 Comments

The Conversation vs The Campaign

2009, Dec 10

Social networking has already drawn the attention of marketers as a channel that has great potential but there’s more to using this medium as a marketing channel than meets the eye.

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social networking, conversation, campaign, advertising, marketing, India 0 Comments