BrandPotion's brand networking and user-generated advertising platform revolutionises traditional marketing strategies. Companies looking for great insights into their brands need only set up a brand channel on BrandPotion to communicate with our community of Beepers (read: creatively-inclined, marketing-driven brand loyalists). To get a taste of some great viral advertising, as well as high-quality online and offline ad content for their brand, companies just need to launch a competition and let BrandPotion's creative community do the rest. BrandPotion users compete for prizes by uploading ads and concepts that exemplify the brand's image, identity, and aims. Companies can choose the kind of ads they want: video, print, banners, radio spots, concepts, or all of the above. The BrandPotion community will create a ton of great ads from which companies can choose the best. Not only do brands receive brilliant creative material, but by opening the branding and advertising process to real consumers, they also gain valuable market research.

BrandPotion transforms the branding and advertising process into the advertising campaign. In the BrandPotion model, users interact with brands to get a one-on-one communication going with the people behind the brand. This not only gives companies an up-close look at consumers' reactions to their products, but also allows companies to develop their brands using their consumers' insights. In addition, in the competitions held on BrandPotion, users vote on one another's submissions to identify the most entertaining and effective ads. BrandPotion's users promote their submissions (and consequently your brand) on video-sharing platforms, social networks, and blogs, setting off a viral reaction. By providing incentive for users to spread the word, BrandPotion plugs into the power of the people to energise your brand.

During the course of a brand's involvement on the site, BrandPotion will provide a Brand Report with statistics on users and their interaction with the brand. We will also detail and analyse the outcome of competitions held by the brand. In addition, the Brand Report will include a summary of the content and commentary generated by our community as well as an evaluation of the overall quality of the content produced in the campaign. The Brand Report thereby offers the kind of deep insight on brand perception the only the people-powered energy of BrandPotion's creative community can provide.